Effective Date: January 1, 2026
Last Updated: January 1, 2026
1. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device for a set period or until you delete them. Session cookies are deleted when you close your web browser.
2. How We Use Cookies
Ballenger Motorsports, Inc. uses cookies for the following purposes:
- To enable essential website functionality
- To analyze website usage and improve our services
- To remember your preferences and settings
- To deliver relevant content and advertisements
- To measure the effectiveness of marketing campaigns
3. Types of Cookies We Use
3.1 Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, secure access to authenticated areas, and form submissions. The website cannot function properly without these cookies.
| Cookie Name |
Purpose |
Duration |
| cookieConsent |
Stores your cookie consent preferences |
1 year |
| session |
Maintains your session state |
Session |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
| Cookie Name |
Purpose |
Duration |
| _ga |
Google Analytics - distinguishes users |
2 years |
| _gid |
Google Analytics - distinguishes users |
24 hours |
| _gat |
Google Analytics - throttles request rate |
1 minute |
3.3 Marketing Cookies
These cookies are used to track visitors across websites. They are used to display relevant and engaging advertisements. These cookies may be set through our site by our advertising partners.
| Cookie Name |
Purpose |
Duration |
| _fbp |
Facebook Pixel - delivers relevant ads |
3 months |
| ads_prefs |
Ad preferences and targeting |
1 year |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third-party cookies we may use include:
- Google Analytics: For website analytics and understanding user behavior
- Google Ads: For measuring advertising campaign effectiveness
- Microsoft Ads: For advertising and conversion tracking
- Facebook: For social media integration and advertising
These third parties may use cookies to collect information about your online activities over time and across different websites. We encourage you to review the privacy policies of these third parties.
5. Your Cookie Choices
When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept All: Accept all cookies including analytics and marketing cookies
- Reject All: Only necessary cookies will be used
- Customize: Choose which categories of cookies you wish to accept
Your preferences are saved in local storage on your device. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer or clearing your browser cookies.
6. Managing Cookies in Your Browser
Most web browsers allow you to manage cookies through their settings. You can:
- View cookies stored on your device and delete them individually
- Block third-party cookies
- Block all cookies from specific sites
- Block all cookies from all sites
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may impact your experience on our website and other websites you visit.
To manage cookies in your browser, visit your browser's help documentation:
7. Local Storage
We may use local storage and similar technologies to store information on your device. Local storage is similar to cookies but can store larger amounts of data. We use local storage to:
- Store your cookie preferences
- Remember form data temporarily
- Improve website performance
8. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. We currently respond to Do Not Track signals by not loading analytics or marketing cookies when DNT is enabled.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with an updated "Last Updated" date.
10. Contact Us
If you have questions about our use of cookies, please contact us:
Ballenger Motorsports, Inc.
8052 Elm Dr, Suite G
Mechanicsville, VA 23111
Phone: +1 (859) 658-3748
Email: contact@bmotorsports.net